ORIGINAL GRAIN
ORIGINAL GRAIN // BRANDING DESIGN
Creative Direction
Branding Design
Campaign Direction
Founded by brothers Ryan and Andrew Beltran, Original Grain set out to redefine watchmaking by creating timepieces that tell stories—not just time. With the tagline “Handcrafted Watches for Time Well Spent,” the brand has grown into a standout name in the space since its launch in 2013—grounded in purpose, craftsmanship, and sustainability.
In 2015, Jose Coli, Co-Founder of Somos Volt, joined the Original Grain team as a freelancer during a pivotal moment in the brand’s early growth. After their first capital raise, Jose was brought on full-time as Art Director, where he led the development of campaigns and oversaw the production of both photo and video content. His role quickly evolved into Creative Director, where he managed a growing internal team and a network of freelance content producers.
One of the brand’s most meaningful milestones was the creation of the Original Grain icon—a mark that had never existed before. Designed collaboratively by Jose and his father, Jose Coli Sr., the icon holds deep meaning and intention. Clean and concise, yet rich in character, the symbol represents precision, strength, growth, and unity. The triangle, known as the strongest geometric shape, stands for structural integrity. Its repetition reflects nature’s sacred, enduring cycles of growth. The interlocking tree forms signify unity—representing collaboration, harmony, and the power of coming together.
Today, Original Grain stands as a $15 million lifestyle brand with a powerful identity and global reach. It has built iconic partnerships with Major League Baseball (New York Yankees, Chicago Cubs, Boston Red Sox), the Golden State Warriors, Bob Marley, Jim Beam, Buffalo Trace, Taylor Guitars, and more. As part of its mission-driven values, the company has also planted over 700,000 trees through its environmental initiatives.
This project became a foundational chapter in Jose’s career, showcasing the power of intentional branding, creative leadership, and visual storytelling. The brand system developed during his time with Original Grain was built to last—and it has.
We struggled to find an agency that felt like part of our team. Volt listens to our objectives and creates thoughtful designs that align perfectly with our vision. This partnership has brought us more clarity and confidence in our business. If you’re unsure about working with Volt, know that Jose and the volt team has the experience and know-how to create engaging branding and content that drives customer decisions.
– Ryan Beltran, Co-Founder of Original Grain